01
Target your audiences with accuracy
Deliver campaigns at scale across Meta, Google and programmatic using real-time interest and intent data: propensity-scored personas, real-time exclusions and dynamic optimisation, on your own media seats.
Anonymised is the only platform that adds real-time open-web intent to the data you already own. Advertisers get better results from the same spend. Publishers get more revenue from the same inventory.
lower CPA for advertisers, from enriched data, better inputs
audiences optimised across every channel, from one persona set, every platform
revenue uplift for publishers, from enhanced signals, measured
01
First-party data records what people did on your own property. It says nothing about who they are the moment they leave it: what content, products and services they want to consume.
So audiences get built on stale demographic data or generic on-site events: a snapshot of who someone was, or a record of what they clicked. Real-time intent is the single biggest driver of campaign performance, and it is the one input neither of those can give you.
No buying platform can supply it, because none of them see the open web. Clean rooms cannot either: they match static attributes, slowly, against a footprint you already own.
02
We map your first-party data to a persistent cross-domain ID, then enrich it with live behavioural signals from thousands of publishers, covering 800 million open-web users.
Static records become dynamic profiles that update as behaviour changes. Not a demographic append. Not a quarterly refresh. What your customers are doing now, everywhere else.
That is the only input capable of making the asset you already own perform better without adding a single new record to it.
01
Deliver campaigns at scale across Meta, Google and programmatic using real-time interest and intent data: propensity-scored personas, real-time exclusions and dynamic optimisation, on your own media seats.
02
One measurement layer across every channel. Multi-touch and last-touch attribution on harmonised windows of up to 90 days, without a clean-room build or an integration project.
03
Push the boundaries of addressability. A persistent PPID and behavioural PPS lift what the open market pays you through Google Ad Manager, while the Publisher Data Platform turns your audiences into rich personas your direct sales team can trade on.
Anonymised curation extends the same cohorts into programmatic deals that reach inventory no identifier can address at all.
Products
Turn first-party data into a performance growth engine
ExploreFor publishersLift open-market fill and CPM through Google Ad Manager
ExploreFor publishersSell audiences, not impressions
ExploreFor advertisers and publishersAudience deals that work in every browser
ExploreAnonymised was built on the principle that enrichment happens on the device rather than in a profile store. That is still how it works.
What changed is the destination. Audiences are now delivered into Meta, Google and Google Ad Manager as pseudonymous identifiers and cohorts, because signal that never reaches a buying platform never becomes revenue. The platforms receive an audience they can bid against, not the underlying intent data that defines it, and not a user-level profile they can keep.
We do not sell user-level profiles. We do not disclose directly identifying data. What is shared, with whom, and why is set out in our privacy policy.