The ID-less Future

The industry i’s still lost in a fog of manufactured confusion about privacy compliance and effective solutions. Audiences are being lost amid falling consent rates, the rise in ad blockers, and the crumbling cookie. Here, our team regularly shares analysis, data and opinions that can help you make sense of what’s going on.

December 16, 2024

Op-ed: The ID bottleneck - This is why publisher first-party data isn’t reaching its potential

Advertiser Articles
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Publisher Articles
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November 28, 2024

Introducing Anonymised Frequency Capping

Product Releases
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November 21, 2024

Introducing Anonymised Topics

Product Releases
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September 17, 2024

Integrating Anonymised with Google's Publisher Provided Signals

Product Releases
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August 29, 2024

Introducing Anonymised Retargeting

Product Releases
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June 5, 2024

Welcome Chris Clarke, our new Head of Integrations

News
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April 16, 2024

Introducing Anonymised Attribution

Product Releases
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April 4, 2024

Mumsnet - enriching 1PD to onboard incremental non-endemic advertisers

Publisher Case Studies
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March 11, 2024

Incremental cookieless reach and performance for a global entertainment brand

Advertiser Case Studies
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September 21, 2023

New Head of Customer Success, Isabel González joins Anonymised

News
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Advertiser Articles
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September 19, 2023

Publicis Media and AOP Test

Press Releases
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July 6, 2023

What does one year revolutionising ad tech teach you?

News
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Publisher Articles
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June 8, 2023

Dentsu X for a premium fashion brand

Advertiser Case Studies
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May 29, 2023

An interview with our NEWEST member of the team Pete Emms, Head of Publisher Revenue.

News
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Publisher Articles
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May 25, 2023

Anonymised wins BIG at the prestigious I-COM Data Creativity Awards Evening

Press Releases
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Advertiser Articles
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May 25, 2023

GEDI - The Italian Publisher with 3x the number of conversions on their inventory

Publisher Case Studies
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March 6, 2023

The Death and Rebirth of Real-Time Bidding

Advertiser Articles
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February 15, 2023

The Battle for Consent in 2023

Advertiser Articles
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Publisher Articles
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February 7, 2023

Rewriting the Rules of Audience Targeting

Advertiser Articles
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Publisher Articles
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January 29, 2023

ID Ward becomes Anonymised

Advertiser Articles
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Publisher Articles
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