As anyone knows, the demise of third-party cookies (3PCs) will be the reason first-party data (1PD) takes over digital marketing.

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Right? I mean, 3PCs have been the glue that has enabled third party companies to collect data from any site and then use that data to make powerful buying decisions on another site.

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So, surely the loss of that glue means data has to stay with the site it’s been collected on and therefore that first-party data becomes very important?

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You can read the full article in Identity week.