The technology you use to deliver marketing performance is on the way out, and no one knows yet what will replace it. Cookieless products struggle to deliver on privacy and performance. Time is ticking, money is being left on the table every minute of every hour of every day.
Anonymised is the first decentralised platform for ID-less advertising. We empower the industry to increase media efficiency using ID-less data so that privacy and marketing performance can go hand in hand. Let us show you how.
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Reaches 100% of users across domains
Powered by edge computing and high-quality, real-time data
Replaces the user ID with a segment value
Shares anonymised segment data in the bid request with no user ID
Targets the publisher audience without ID matching
Uses segment-based attribution and optimisation
Protects privacy as personal data stays on the device
No need for complex data-sharing integrations and contracts
Reach 20-40% of users across domains
Powered by probabilistic matching and low-quality, outdated data
Replace the third-party cookie with a cookie-like user ID
Leak data by sharing identifiers in the bid request
Target the DSP audience that match the publisher’s user ID
Use ID-based attribution and optimisation
Worsen privacy compliance compared to cookies
Require costly integrations and data-sharing contracts
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ID Ward has received funding from the European Commission
