What made you decide to join the Anonymised team?

It was clear from the first meeting with Mattia that Anonymised had the vision I was looking for when it comes to redesigning and fixing the digital marketing ecosystem. Publishers are so important to the success of the trusted open web and to have them at the heart of the solution was key for me. I can't wait to get out into the market to speak to agencies and clients about how Anonymised can deliver ID-Less advertising at scale.

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What do the next three months look like for you?

Getting into the weeds of the technology and taking the solution to market. I look forward to gathering feedback and sharing that with the team here, but equally important will be building out partnerships across the space as we look to enable ID-Less advertising to scale and succeed.

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Outside of the day-job what are you getting up to?

I am spending time with my family and friends. If I'm not spending time with my (not so) young family, I'll be out with friends (and probably clients :wink: ) playing golf, but I also havent hung up my 'going to gigs' shoes just yet and will still be seen enjoying live music whenever I can!

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What does the future of the industry look like?

It's clear that the industry is undergoing significant changes, and we must now accept that advertising is a regulated sector. However, this change is also being driven by consumer expectations and technological updates. The net result is that we will see an advertising ecosystem built on fewer signals, and technology providers will need to embrace this future and find ways to continue providing the services advertisers expect.

Overall, I'm optimistic that publishers, vendors, and advertisers will be able to adapt and thrive in this new landscape. While it won't be easy and will require extensive testing and adapting, the end goal is a positive one, with the end consumer benefiting from these changes.

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