Mattia Fosci, CEO of Anonymised, also expresses concern. “Negative emotions undermine brand trust, brand value and brand loyalty. As anxiety, anger and sadness occupy even more of our online experiences, boosted by AI-generated content and spread by bot armies, Meta’s social feeds will become a minefield for advertisers. A post-truth, angry, divided society is as dangerous for democracy as it is for business,” he comments.

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In response, Fosci advises advertisers to lean into curated, premium open web publishers who can provide safe environments and quality information.

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You can read the full article in Exchange Wire.

Image credit: Exchange Wire.