Reclaiming the Open Web: Anonymised Partners with Onetag for High Performance Privacy-First, ID-Less Advertising
January 30, 2025
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min read
A New Era of High Performance, Privacy-Compliant Programmatic Advertising. The future of digital advertising is here—one that prioritizes both performance and privacy. Today, we’re excited to announce our partnership with Onetag, a leader in AI-powered programmatic advertising, to integrate Anonymised’s ID-less audience technology into the Onetag Smart Curation platform. This collaboration enables advertisers to scale privacy-compliant audience targeting and measurement across all browsers and devices—without relying on third-party cookies.
As cookie-based identifiers continue to disappear, advertisers are facing growing challenges in reaching relevant audiences. With Anonymised’s on-device data processing and real-time cohort segmentation, advertisers can now connect with high-quality, ID-less audiences—gaining up to 60% more incremental reach in environments where user identifiers are unavailable.
Our technology processes user engagement signals—such as scroll depth, time on page, and ad/content interaction—directly on the device, ensuring that no personal data is shared or exposed. By integrating this capability into Onetag’s Smart Curation platform, we’re empowering advertisers to deliver high-performance, privacy-compliant campaigns that drive real results.
With this integration, advertisers can now:
✔ Activate Anonymised audience segments instantly within the Onetag Smart Curation Platform.
✔ Deliver personalized, high-performance campaigns without relying on third-party identifiers.
✔ Ensure compliance with evolving privacy regulations while maintaining audience relevance.
Curators using Onetag’s platform can easily select and apply Anonymised’s segments to their Deal IDs, seamlessly integrating ID-less targeting into their programmatic strategies.
We’re thrilled to announce that JAKALA is the first launch partner of this collaboration, reinforcing its commitment to privacy-first digital marketing. By leveraging Anonymised and Onetag’s cutting-edge technologies, JAKALA empowers brands to navigate the evolving digital landscape with a future-proof approach—enabling them to reach new, high-value audiences while adhering to the most stringent privacy standards.
Filippo Gramigna, Co-CEO of Onetag, emphasized the significance of this collaboration:
“Our partnership with Anonymised redefines what’s possible in programmatic advertising. By integrating their cutting-edge ID-less technology into Onetag’s Smart Curation platform, we’re not just adapting to a privacy-first landscape – we’re empowering our clients to thrive within it. Advertisers can now unlock untapped audience potential, optimize campaign performance, and maintain full compliance, all while delivering impactful, personalized experiences across the open web.”
Mattia Fosci, CEO of Anonymised, echoed this sentiment:
“Partnering with Onetag marks a significant step in redefining programmatic advertising. Together, we’re proving that advertisers don’t need user identifiers to achieve superior campaign performance. By integrating our ID-less, privacy-first technology with Onetag’s Smart Curation platform, we’re unlocking incremental audiences that would not otherwise be reached by advertisers, while maintaining the highest standards of data security and compliance.”
Adriano Coccia, Senior Director Digital & Media at JAKALA, added:
“At JAKALA, we are committed to driving the next generation of digital marketing by embracing innovative, privacy-first solutions. This partnership with Onetag and Anonymised aligns perfectly with our vision, allowing us to offer clients highly effective programmatic campaigns without relying on traditional user identifiers. By leveraging this cutting-edge technology, we can deliver personalized, high-performance advertising while ensuring full compliance with privacy regulations.”
This partnership is about more than just adapting to change—it’s about leading the transformation of digital advertising. As traditional identifiers phase out, advertisers need scalable, compliant alternatives that don’t compromise performance.
By combining Anonymised’s privacy-enhancing technology with Onetag’s AI-driven deal platform, advertisers gain access to incremental, high-performing audiences, while publishers can monetize inventory more effectively without data leakage.
We’re excited about what this means for the future of programmatic advertising and look forward to helping brands navigate the privacy-first era with confidence.
🔗 Learn more about Anonymised’s ID-less solutions here: anonymised.io
🔗 Explore Onetag’s Smart Curation platform: onetag.com
#PrivacyFirst #AdTech #IDLessAdvertising #ProgrammaticAdvertising #DigitalMarketing
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ID Ward has received funding from the European Commission
