The Queen Sacrifice: does Google’s decision bring us closer to the demise of third-party cookies?

Mattia Fosci

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CEO & Co-founder

July 25, 2024
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min read

This article in its entirity appeared in the Media Leader on 26th July 2024.

In 1956, a 13-year-old future chess grandmaster outplayed his competitor, an existing grandmaster, with a sacrificial move. This tactical play, despite initially looking suicidal led to a win a few plays later. 

This opinion piece highlights the similarity with Google’s decision to make third-party deprecation in Chrome a user's choice: a sacrifice that leads to a better position and a faster end to the chess game that is defining the future of third party cookies in the open web.

The Queens Sacrifice: Is Google bringing us closer to the demise of third-party cookies appeared in the Media Leader on the 26th of July 2024, read the full article here

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